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Kellogg’s launches ‘Addams Family’ cereal and snack boxes ahead of movie sequel
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Kellogg’s is going to get "creepy" and "kooky" with limited-edition "Addams Family" cereal and snack boxes.
The advertising campaign will appear on select Kellogg’s merchandise, including Chocolate Frosted Flakes, Apple Jacks, Froot Loops, Rice Krispies Treats and Pop-Tarts Bites, according to a company press release.
Shoppers can expect to see depictions of the classic TV family in animated form on the boxes of these Kellogg’s products nationwide starting in July. The character who will be featured on the packages includes Lurch, Wednesday Addams, Cousin It and Uncle Fester.
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The marketing campaign comes two months ahead of the release of "The Addams Family 2," an animated sequel produced and distributed by BRON Studios and MGM Studios. The highly anticipated film is scheduled for an Oct. 1 release in theaters.